Friday, October 30, 2009

A Lawyer Looks at Wine Criticism

When I'm not making wine I am practicing law. This probably gives me a different perspective than some other bloggers and wine writers who have railed against "Parkerization", ie the hegemony of Robert Parker over the last thirty years in the area of wine criticism.

I don't share their view. Not that I always agree with Parker. Far from it. Most of the criticism seems to be that Parker shouldn't dominate the market in the fashion that he has and that this continues to be a bad thing for the wine world because winemakers now tailor their efforts to suit his palate.

I think- and this is where the legal vino point of view comes in- that this completely misses the point. When confronted with First Amendment free speech cases the Supreme Court usually says that the solution is not to stifle speech but instead to offer more of it. If you don't like what the other guy is saying, rather than coercing his silence, you should instead jump into the fray and offer your own viewpoints. Democracy- and the free markets- are messy and noisy places- and this is ultimately a good thing in preserving freedom.

After all, Parker is only doing what ALL critics do- including those critics who think he holds too much sway over the market. And that is to offer up his opinion. The fact that too many people pay too much heed to what he has to say is not HIS problem- it is merely evidence of the extent to which he has succeeded. More power to him for doing so -not really- just kidding!

So, rather than attacking Parker for his power, his competition needs to step up its game and offer their opinions and further develop their reputations, without tearing down Parker's. Compete in the marketplace of ideas and let the best man/woman win. Rather than shutting down speech offer MORE speech.

The inevitablity of time will ultimately prevail if nothing else will in the meantime. Parker has been attacking the whole concept of wine bloggers and some of them have not been kind to him.

But how many bloggers are over 40? And how old is Parker now? So, I say let him enjoy his time doing what he obviously loves. Rather than tearing down Parker, bloggers and other critics should be building their own reputations. I don't think however, that we will see the same level of hegemony by any one critic again any time soon. That era is passing